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YOUR TIME MACHINE TO THE PAST!

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TRENDS

Wonder Bread/Hostess Cup Cakes

LOGO BEFORE 2004

Wonder Bread was originally produced by the Taggart Baking Company of Indianapolis, Indiana and debuted on May 21, 1921, after a blind promotion with ads that only stated a "Wonder" was coming on May 21, 1921. When it was launched, the new brand was named by vice president for merchandising development Elmer Cline, who was inspired by the International Balloon Race at the Indianapolis Motor Speedway. Cline was filled with "wonder" by the scene of hundreds of balloons creating a kaleidoscope of color resulting in the iconic red, yellow and blue balloons featured on the Wonder Bread logo.[4] The logo was designed by commercial artist Drew Miller while he was on staff at a Chicago ad agency.

VINTAGE ADVERTISEMENT

Taggart was purchased by Continental Baking in 1925. This made Wonder Bread a national brand and added "It's Slo Baked" to the logo. In the 1930s, Continental Baking began shipping Wonder Bread in sliced form, one of the first companies to do so and a significant milestone for the industry and for American consumers, who, at first, needed reassurance that "wonder-cut" bread would not dry out.[4] Unsliced bread returned for a while during World War II due to a steel shortage that led to an industry-wide slicing suspension in 1943. Bread slicers returned two years later.[4]

During the 1940s, Continental Baking began adding vitamins and minerals to Wonder Bread as part of a government-sponsored program of enriching white bread which was notoriously deficient in vitamin and mineral content, to combat certain diseases. Known as the "Quiet Miracle", this development is credited with greatly reducing the incidence of the diseases beriberi and pellagra. Wonder was also the first national bread brand to feature open-dating as well as nutrition information on its packaging.[4] In the 1950s, Wonder Bread further expanded advertising of its nutrient enrichments. The company sponsored Howdy Doody with host Buffalo Bob Smith telling the audience, "Wonder Bread builds strong bodies 8 ways. Look for the red, yellow and blue balloons printed on the wrapper." By the 1960s, Wonder Bread was advertised with the slogan "Helps build strong bodies 12 ways," referring to the number of added nutrients. In 1986, the lower-calorie Wonder Light bread was introduced.

MORE: http://en.wikipedia.org/wiki/Wonder_Bread

WONDER BREAD PREMIUMS:

1936

http://www.ebay.com/itm/1940s-Renfrew-Mounted-Premium-Pin-1-25-Celluloid-1936-Wonder-Bread-/220840580070?pt=LH_DefaultDomain_0&hash=item336b1fd3e6

1.25" button is Mint. 3.5x6" card has two pinholes for button, noticeable but light soil, two corner tack holes and light creases. Still VG and only one we've seen. Promotes 1950 Sunday TV show. (D - $25 to $50)

http://www.hakes.com/item.asp?Auction=190&ItemNo=50205

ANNIE OAKLEY SAYS EAT WONDER BREAD FLIP PREMIUM.

http://vintages-antiques-collectibles.knoji.com/annie-oakley-tv-show-collectibles-values/

HOWDY DOODY SAYS EAT WONDER BREAD FLIP PREMIUM

http://www.ebay.com/itm/1950s-Wonder-BREAD-pin-HOWDY-DOODY-pinback-Kiddie-TELEVISION-Show-Premium-/360459214485

1973-1975

http://www.wackypackages.org/stickers/wonderbread/

1974 TRADING CARDS

http://bigglee.blogspot.com/2010/05/more-1974-dc-comics-wonder-bread.html

1974--1975--1976

MORE: https://www.gfg.com/baseball/fbwb.shtml

Wonder Bread Crazy Cars 6 - 1976

These were inserts in the loafs of Wonder Bread back in the day. I'm presenting the entire set of 20.

MORE: http://www.flickr.com/photos/jasonliebigstuff/448052679/

MORE: http://www.jamesbondcards.com/vintagestarwarscards/77_Wonderbread2.html

1978

http://www.ebay.com/itm/Battlestar-Galactica-1978-Wonder-Bread-Set-36-/330827357821?pt=LH_DefaultDomain_0&hash=item4d06d8de7d

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ADVERTISING:

MICKEY MANTLE AND STAN MUSIAL WONDER BREAD COLOR PRINT STORE AD, C 1955, H 7", W 9 3/4":depicting head shots of Mantle and Musial flanking loaf of Wonder Bread. Inscribed "Be A Wonder Winner, Helps Build Strong Bodies 12 Ways!"; on heavy paper/cardboard;

MORE: http://www.liveauctioneers.com/item/4134378

HOPALONG CASSIDY WONDER BREAD:

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The Hostess CupCake was first sold on May 11, 1919.[1][2][3][4] According to author Andrew F. Smith, it was the first commercially produced cupcake, originally produced by the Taggart Bakery as the Chocolate Cup Cake.[2] Hostess has also claimed that it was "the first snack cake ever introduced to the market."[5] In 2004, rival Tastykake disputed this claim, claiming that Tastykake introduced the first snack cake.[5]

Originally, two cupcakes were sold for five cents.[4] Different flavors were offered during the early years, including cupcakes topped with vanilla or malted milk flavored icing.[3] During the 1940s, an orange flavored cupcake was developed, with orange cake and icing.[3] But until 1950, the Hostess CupCake did not have any filling or the white squiggly line across the top.[3][6]

In 1947, D.R. "Doc" Rice, who started his career at Hostess in 1938 with a job that entailed dumping baked cakes on a table, was given the task of developing the Hostess CupCake further.[3] These developments culminated in an updated cupcake in 1950.[6] A white line consisting of seven squiggles was added to the top in order to distinguish the Hostess CupCake from other brands.[3][6][7] The vanilla creme filling was also added.[3][6][7] Rice got the idea for using a creme filling when a new machine for injecting filling into Hostess Twinkies became available.[3] Improvements were also made to the cake mix and the chocolate icing in 1950.[3] According to Rice, the updated cupcakes were first produced and test marketed in Detroit.[1]

Other flavors of Hostess cupcake that have been available at times have been a golden vanilla and strawberry.[6]

In 1988, 400 million Hostess Cupcakes were sold.[1] As of 2011 Hostess sells over 600 million CupCakes each year.[7] Although Hostess Brands entered into bankruptcy protection in 2012, the company plans to continue making CupCakes and other snack cakes such as Twinkies and Sno Balls.[8]

MORE: http://en.wikipedia.org/wiki/Hostess_CupCake

Twinkies were invented in Schiller Park, Illinois in 1930 by James Alexander Dewar, a baker for the Continental Baking Company.[2] Realizing that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie.[3] He said he came up with the name when he saw a billboard in St. Louis for "Twinkle Toe Shoes".[4] During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited-time promotions, but the company used vanilla cream for most Twinkies.[5] In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream. However, the product was soon dropped.[6] Vanilla's dominance over banana flavoring would be challenged in 2005, following a month-long promotion of the movie King Kong. Hostess saw its Twinkie sales rise 20 percent during the promotion, and in 2007 permanently restored the banana-cream Twinkie to its snack lineup.[7]

In January 2012, Twinkie manufacturer Hostess filed for Chapter 11 bankruptcy protection.[4] Twinkie sales for the year ended December 25, 2011 were 36 million packages, down almost 2% from a year earlier.[4] Hostess said customers have migrated to healthier foods.[4] In November 2012, Hostess announced that is was ceasing production of all its products and liquidating all assets, but it hopes to be able to sell its more popular brands to other manufacturers

MORE: http://en.wikipedia.org/wiki/Twinkie

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