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YOUR TIME MACHINE TO THE PAST!

Contact Us: Swapsale@aol.com

BOOK REVIEW

About the book
Americans love their breakfast cereal, which is second only to milk and soda in supermarket spending. Cereals and their cartoon spokescharacters are some of the most enduring pop-culture icons of the 20th century. The Great American Cereal Book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as Cheerios, Cocoa Puffs, Frosted Flakes, Grape-Nuts, and Trix. Award-winning writer Marty Gitlin and co-author Topher Ellis provide behind-the-scenes stories about the creation of these iconic kitchen-table companions, with 350 images of cereal boxes, vintage ads, and rare memorabilia.

 
About the author
Marty Gitlin is a freelance writer and the author of more than 40 books. He has won many awards for his writing, including first place for General Excellence in Journalism from the Associated Press. Gitlin lives with his wife and three children in Cleveland, Ohio. Topher Ellis is a cereal expert and editor of the cereal newsletter the Boxtop, the longest continuously running publication dedicated to breakfast cereal. He lives in Matthews, North Carolina.

MORE: http://www.abramsbooks.com/Books/The_Great_American_Cereal_Book-9780810997998.html

 

Inside the Project: The making of ‘The Great American Cereal Book’

The book's designer chronicles the epic photography work for this upcoming book

Neil Egan, an uber-talented ABRAMS book designer and our calendar manager, gives us a preview of the work that went into creating our upcoming fall 2011 title, The Great American Cereal Book, out this October from our Abrams Image imprint.

It’s not routine for me to commission custom photography for the books I design, but it’s not unheard of. I love to work with a photographer when I can, as it always enriches the project, and adds something very noticeable, and often essential to the finished product. And when I do work with a photographer on a book project, the first person I think of is Geoff Spear. He’s done amazing work for many other books I’ve done, such as Dread and Superficiality, Wacky Packages, and was the co-author and photographer on our book on Captain Marvel Shazam! Geoff co-authored that book with designer Chip Kidd, who he has collaborated on many many projects with, and their long history of working together is how I came to know him and work with him myself, since Abrams has published several books that the two of them created.

For this project, we needed to improve the original cover photograph (not by Geoff) to satisfy the feedback our internal cover committee had given us. I also needed to spice up the interior of the book and illustrate several key elements featured in the book. Geoff was available, so we went to the home-goods store Fish’s Eddy for its classic American feel, purchased some props, and headed over to his studio.

MORE: http://blog.abramsbooks.com/2011/05/09/inside-the-project-the-making-of-the-great-american-cereal-book/

 

 

 

 

 

 

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