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THE PULPS
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Men’s adventure magazines of the 1950s, 1960s and early 1970s have a special place in the history of illustration art.
The artwork they used was a more modern incarnation and evolution of the pulp art covers created for classic pulp magazines from the early 1900s until about 1950, when the classic pulps finally faded away and the men’s postwar pulp magazine genre fully emerged.
In fact, many great pulp illustration artists who created covers for pre-World War II pulp magazines went on to provide cover and interior art for the postwar men’s pulp mags.
Men’s adventure magazines also helped keep alive the tradition of painted covers and interior art after the classic pulps disappeared and the mainstream magazines, which had also featured painted covers and illustrations for decades, switched to photos.
Some people may look down on the cover art and illustrations used for men’s adventure magazines.
But they are actually very similar to — and often as good as or better than — the artwork done for mainstream magazines, the best known of which are probably the celebrated cover paintings that Norman Rockwell created for The Saturday Evening Post.
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Tuesday, December 15, 2009
There’s an interesting chapter in the new book All Man! Hemingway, 1950s Men’s Magazines, and the Masculine Persona, by David M. Earle, that discusses how the post-WWII men’s adventure magazines helped American military veterans cope with what is now called “post traumatic stress disorder,” or PTSD.
PTSD — known as “battle fatigue” or “shell shock” in previous decades — is discussed and dealt with more openly and directly today than in the more restrained 1940s and 1950s. And, there is now more recognition of how important and therapeutic it is for veterans to talk about their traumatic wartime experiences, especially with other veterans.
In their time, men’s adventure magazines provided one way for vets to have such “conversations.” They published non-fiction and fiction stories about the gut-wrenching, bloody realities of war, about what it was like to be a GI, to see friends killed, to be wounded, to be a prisoner of war, to survive hell.
The men’s adventure magazines also had what we might now call “interactive” forums, where veterans could “post” notes and letters, and communicate with former war buddies.
The August 1957 issue of Battle Cry is a good example. Its moving cover painting was done by the talented artist Mal Singer (1911-1974), who created covers and illustrations for many pre-WWII and postwar magazines and books.
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An Early Harlan Ellison story in Battle Cry
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October 1957 Edition
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