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THE PULPS
ACTION FOR MEN
Men's adventure is a genre of magazines that had its heyday in the 1950s and 1960s. Catering to a male audience, these magazines featured pinup photography and lurid tales of adventure that typically featured wartime feats of daring, exotic travel, or conflict with wild animals.
These magazines are generally considered the last of the true pulp magazines; they reached their circulation peaks long after the genre-fiction pulps had begun to fade. These magazines were also colloquially called "armpit slicks", "men's sweat magazines", or "the sweats", especially by people in the magazine publishing or distribution trades.
MORE: http://en.wikipedia.org/wiki/Men%27s_adventure
MORE: http://www.stagmags.com/A-to-B/Action-For-Men/index.php
The magazines only cost 25 cents, and their insides were filled with cheap, pulpy pages printed only in black and white and packed full of ads for correspondence courses, baldness cures, and fitness programs. The centerpiece of the magazine was thus the cover which showcased glossy, colorful, and evocative artwork. The publisher would have an artist draw up a wild cover and then a writer would build a “true” story around it.
The popularity of men’s adventure magazines peaked in the late 1950s, when fifty different titles were published and hundreds of thousands of men picked up the magazines at the local drugstore or read them at barbershops. But as Playboy and then Penthouse came on the scene, and the courts loosened their restrictions on what was deemed obscene material, “the sweats” began to seem quite tame and outdated in comparison and couldn’t compete. They quietly disappeared in the 1970’s.
MORE: http://artofmanliness.com/2010/05/26/vintage-mens-adventure-magazines/
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MORE: http://www.nostalgiasmut.com/proddetail.asp?prod=ActionForMen6909
http://www.nostalgiasmut.com/proddetail.asp?prod=ActionForMen6401
Action magazine, a short-lived men’s adventure mag published in 1953 by Picture Magazines, Inc.
Action was a bi-monthly magazine that Picture Magazines alternated with Battle Attack, another men’s adventure magazine the company published.
The first issue of Action was published in March of 1953. It ceased publication in December 1953 after only six issues. So today, copies of Action are fairly rare.
MORE: http://www.menspulpmags.com/2009/10/action-mens-adventure-magazine-with.html?zx=6e903beb5c94d91d
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